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Showing posts from November, 2019

Sales Training

Sales Training Sales Team must be the most vibrant team in any organization. Customer is dynamic, all customers are unique. Their behaviour is unpredictable.  All the customers you interact is human beings and the sales team will have to deal with unpredictable behaviour from your customers. The customer always have needs and wants. Need is their requirement. What is the solution they are looking currently? Wants are their wishlist.  Wishlist will be always very long and any sales team will be difficult to satisfy the customers wants The sales team always assume in the first few meeting that these are the need of the customer. Sales team assumes based on their previous customer experience. This is where the training comes into the picture. Training is always refreshing the assumptions and adding a process for coming into a logical conclusion. Any training will have to first undo the current experience and arrive at a new process which will help them to effectively un...

4 R for your customer

You need to keep the following customers based on the 4 R Repeat Related Reference Rewarding Repeat: Your customer must have the potential for repeat business. The same customer must have an opportunity to give additional business for the same line of business Related: Your customer is potential enough to give any additional business to your other vertical or any other accessories Reference: Your customer must refer your product or services to his friends. He can be a referral point Rewarding: Customers must give profit to you. It must be a rewarding customer If your customer is not falling in any of the above it is not worth holding those customers. Otherwise, you should convert them to any of the above parameters