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Showing posts from June, 2021

Change the way you do business - Next Level

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  The way business has been done 2 decay ago has changed and is changing very fast. We need to adapt to the new methods of acquiring or maintaining new and existing customers.  Mostly all would have heard about how vacuum cleaners were sold 20 years before. The market leader was having a sales team for door to door campaign and fix up demo with customers and convert sales from there. After that, there is an installation team and after sales support team to maintain the customers. Have you seen these door-knocking salesman in the last 5 years, all have changed.  We will go through the top 5 changes which have evolved in the last couple of years  1. Digital Marketing : Earlier lead generation was through print or other commercials on TV and other platforms. Cold calling was there in all companies. Now sales team gets ready-made leads through all digital marketing platforms. Thanks to social media where they track all our activity and generate leads for the companies at...