B2C - Born to Change
Change is something which is by nature. There is no alternative to avoid change In corporate world product and service requires a lot of changes. Consumers change their behaviour and culture when time passes. If a product is not adapting to the changes then it will reach the end of life fast. Key factors to be kept in mind when a change is made 1. Consumer behaviour or usage pattern : The way consumer uses the product or services changes and their expectation also changes after a period of time. Need to have a connection with consumers always to understand their behaviour and requirements 2. Competition features : Always keep an eye on what competition is doing and especially on the start-up companies which will always think differently. Need not adapt always but will be able to analyse where the market is moving towards 3. New technology : All thi...