Sales & Marketing Team

  Merchandising is a way of promoting retail products to consumers through instore display of product and attracting them to purchase the displayed products. This display might be on some special offer to induce customer to make a purchase on the spot. This is a process which is followed many decays ago since the start of retail stores. “ Jo dikhta hai wo bikta hai “this is the general marketing concept, which ever is visible will sell.   Consumer is coming inside a retail store and make lot of decisions inside the store on their purchase, merchandising will help to get more visibility of the products.   In this new digital age consumers are moving from instore to online purchase through mobile app and e-commerce website.   So the next challenge is to merchandise in digital media.   Mobile App : Most of large format outlet and e retailers has moved to Mobile ordering for the convenience of the customers. Customers are having experience in using world cl...

  Definition of review meeting “ a formal assessment of something with the intention of instituting change if necessary ” Review meeting is an activity  of all departments for the assessment of the work they do and brainstorming for the changes required.  It has to be  a constructive discussion with action points for ensuring that we are moving in the right direction.   Basics of any Review 1.       1 .  Agenda 2.      2.  MOM (Minutes of Meeting) of previous meeting if any 3.        3.  Participants 4.       4.  Discussions on agenda points 5.        5.  Taking corrective action or evaluating the progress 6.        6.  Next review date if any Agenda : This is the most important event in a meeting and all discussion has to be around these points. Need to cover all the points and take corrective action or ...