Sales & Marketing Team

  Welcoming 2023 New year is around and this time also we have a mixed response of uncertainty. Always keep these four basic things when we have such kind of situation.   1.        Always look for opportunities : We have seen in the past also when ever there is a change in market dynamic or any un precedence situation there will be new emerging opportunities. In past few years digital opportunity has increased in all fields. No one had thought about these kind of opportunity 5 years before. In all adverse situation there will always new opportunities, first movers will always get their reward. 2.        Have an optimistic plan : Whatever situation always have a positive outlook and make you plan to go forward. If you have a proper plan, then you will find your own way by removing obstacles. You should have a strong feeling about your result, find alternative ...

  Top Line and Bottom Line of any business is always important and it is a strategy decided by the management during a particular time which area to focus or what is the growth required in both parameter's, Top Line : It is the first line item in the income statement. It is referred to the revenue generated by any business during a specific time period . Mainly the sales revenue. Bottom Line : It is showing the profit of the business after all expenses . It shows how we manages our operating expenses to get the revenue. Bottom line can be achieved when there a top line . Both parameter's are interrelated . Both are important for the business to grow and survive . But there has to be balance for each other. It is the decision of the management which area to focus to gain grown in either one parameter or look for a balanced growth. Mostly in traditional companies there will be a proportionate growth in top line and bottom line . Mainly because the operating expenses is more or ...