Sales & Marketing Team

Pandemic has changed all our plans for FY 20-21. Most of the companies have made the plan and need to revisit the initial plan. Each segment has affected differently and few got advantage also.  Mostly essential goods are not affected much. One thing was clear - 60 days lockdown. So most business has come to halt for 60 days.  The simple calculation is 2/12 is not able to recover, ie, 16.66% straight loss. One is to cover up the loss by doing extra or reduce the cost. Putting extra effort is the need of the hour, but not sure how the market will react. Some indication is that it will take 3 months to start the market, which means it is a 25% straight loss. So if you are in a segment with an operating margin of less than 25% it will be difficult to manage this year in comparison to the previous year. 1. Increasing margin : Need to look for products with margin above 25% to survive this year.  2. Cost reduction: Plan to reduce cost...

All had a break of more than 40 days from the routine work, it is better to start from scratch. Expect that it is a new beginning in all ways of work. Now all had a break and are in different situations in their business.  Some had issues during the lockdown and others had a break to rethink how to restart the business. Fear: All are having a fear of health and getting back to normal in business. Always believe in yourself and understand that there will be an opportunity in every challenging situation. How fast we come in terms with reality and understand the opportunity and move in the direction to achieve our long term goals. We need to convert hopelessness to the faith in moving ahead in a positive way. Educating people: Whenever there is a new beginning we need to educate people about the opportunity and make them used to make the change in their routine work. Educating can be in terms of technology, customer behavior in new situations, how to find the right opportu...