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Showing posts from December, 2020

Cloud Kitchen

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  Cloud Kitchen is take away counters which will serve customers online and pickup options. They will not have any dine-in area so that its focus will be only on take away. It will be a central place which will have a single license for food production and few outlets will be there to serve the customer only on take away, this will be suitable for online sales. In the restaurant business, the failure rate is very high and it is mainly due to the location and managing the cost and revenue. Through the cloud kitchen concept both the issues are taken care of. The earlier concept was only dined in and later added the take away along with dine-in. With the new concept, the location and cost of maintaining the ambience will not be there. Major key features for Cloud Kitchen  1. Packaging of the product : Customer interaction is only in the online platform and when he receives the product he must be delighted other than the taste. 2. Online review and marketing: Marketing the dish ...

Get Married to Digital Era

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  The hospitality segment is all about service and how to ensure that your guest or customer gets the best comfort. This is a very difficult task because different people have different tastes and views about the service. In hospitality, there are mainly lodging, food, event planning, and entertainment. Currently, there are restrictions on lodging , events, and entertainments, we will discuss mainly on the food that too for restaurants. In restaurants we there are dine-in , takeaway, and kitchen management.   We will cover mainly dine-in and the takeaway part which is having front end interaction with customers. During the pandamic all segments was trying different options to bring back business. Online and promotion through social media was one which gave some results. It was like having affairs with digital media , now time has come to get married because that is the way forward along with traditional way . In traditional way the ambience , customer service and direct i...