Sales & Marketing Team

  2021 was a year of vaccination with a lot of experience and exposure to new normal. After vaccination we all thought that 2022 will be back to normal again, seems like challenges will be there going forward.  Before uploading 2022 be ready with the following 1. Review 2021 - Check all the task which was kept for 2021 was completed or what are the new learning in 2021. 2. Goal Setting : Based on the learning of previous years and your expectation in personal and professional life set your goals for the new year with the timeline. 3. Measurable Targets : When you keep your new targets always keep targets that can be measured with a timeline. 4. Health : Always keep in mind to have a target for your personal health. It can be a new habit or any key measures related to your health. Health is wealth. 5. Small Steps will get you growth : While making your goals or targets always break them into smaller ones, and always small step is easy to make and will show progress faster. Adva...

  Merchandising is a way of promoting retail products to consumers through instore display of product and attracting them to purchase the displayed products. This display might be on some special offer to induce customer to make a purchase on the spot. This is a process which is followed many decays ago since the start of retail stores. “ Jo dikhta hai wo bikta hai “this is the general marketing concept, which ever is visible will sell.   Consumer is coming inside a retail store and make lot of decisions inside the store on their purchase, merchandising will help to get more visibility of the products.   In this new digital age consumers are moving from instore to online purchase through mobile app and e-commerce website.   So the next challenge is to merchandise in digital media.   Mobile App : Most of large format outlet and e retailers has moved to Mobile ordering for the convenience of the customers. Customers are having experience in using world cl...

  Definition of review meeting “ a formal assessment of something with the intention of instituting change if necessary ” Review meeting is an activity  of all departments for the assessment of the work they do and brainstorming for the changes required.  It has to be  a constructive discussion with action points for ensuring that we are moving in the right direction.   Basics of any Review 1.       1 .  Agenda 2.      2.  MOM (Minutes of Meeting) of previous meeting if any 3.        3.  Participants 4.       4.  Discussions on agenda points 5.        5.  Taking corrective action or evaluating the progress 6.        6.  Next review date if any Agenda : This is the most important event in a meeting and all discussion has to be around these points. Need to cover all the points and take corrective action or ...

Change is something which is by nature. There is no alternative to avoid change   In corporate world product and service requires a lot of changes. Consumers change their behaviour and culture when time passes. If a product is not adapting to the changes then it will reach the end of life fast. Key factors to be kept in mind when a change is made   1.        Consumer behaviour or usage pattern : The way consumer uses the product or services changes and their expectation also changes after a period of time. Need to have a connection with consumers always to understand their behaviour and requirements 2.        Competition features : Always keep an eye on what competition is doing and especially on the start-up companies which will always think differently. Need not adapt always but will be able to analyse where the market is moving towards 3.        New technology : All thi...

  The way business has been done 2 decay ago has changed and is changing very fast. We need to adapt to the new methods of acquiring or maintaining new and existing customers.  Mostly all would have heard about how vacuum cleaners were sold 20 years before. The market leader was having a sales team for door to door campaign and fix up demo with customers and convert sales from there. After that, there is an installation team and after sales support team to maintain the customers. Have you seen these door-knocking salesman in the last 5 years, all have changed.  We will go through the top 5 changes which have evolved in the last couple of years  1. Digital Marketing : Earlier lead generation was through print or other commercials on TV and other platforms. Cold calling was there in all companies. Now sales team gets ready-made leads through all digital marketing platforms. Thanks to social media where they track all our activity and generate leads for the companies at...

  We have seen different segments in retail markets and their ups and downs in the last 5 years. In the last 5 years, the real market had a  turning point in the last 18 months due to the pandemic situation. A lot of government regulations in the retail segment and even consumer behavior changed.  When we say segments we can broadly classify them into the following : 1. Food & Beverages - Restaurants, coffee shops, ice cream parlors, bakery, etc 2.. Grocery & Vegetable - Kirana store, Supermarket, Vegetable store, Hypermarkets, etc 3. Pharma Store - Medical store  4. Clothing & Footwear - A readymade showroom, textile showroom, etc 5. Stationery - Book store, Stationery store  6. Jewelry - Gold / Silver showrooms  7. Electronics & IT -  Mobile shops, Home appliance, Computer hardware stores A lot of formats of stores are available in all the segments which have emerged in last 5- 10 years. All the segments have seen a growth in the last...

  Oxygen for every company is the cash flow and profit. Mostly all will have their own goals and the end result is to achieve profitability and few social responsibilities in India. Goals are set for achieving their long-term goals. Last 18 months we had 2 consecutive pandemic waves, which have affected the oxygen of most of the corporates, that is the cash flow. During the first wave, it has taken a lot of measures to safeguard the cash flow for a positive balance sheet. But during the second wave, there is no much room for cost-cutting. Moreover, there are a lot of casualties in all corporates or got affected directly / family of the employee. This has made most of the corporate to rethink the immediate goal of the corporate 1. Human Resource : Companies have given much attention to the health of employees and support morally to overcome this second wave. They have released that without human resources it will be difficult to reach the long-term goal. 2. Human Skill : Due to tec...

  Everywhere the discussion is on the second wave of Covid 19.  This time it is strong, unlike last time which has affected only one or two cities at a time, this time it has seriously affected all major cities which have, in turn, affected the healthcare and economy badly. But in every crisis, there is an opportunity to grow . We just need to come out of our routine and find the opportunity available which suits you. Everyone has the same 24 hours and we need to decide how to utilize them effectively. During this lockdown, few are overloaded with their work and few are overloaded in social media chats. We can discuss how to utilize it more effectively, Stay Connected : Stay connected with your closed once. This is the time we can connect with your distant or close colleagues, friends, or mentor to ensure that your relationship is stronger.  You will get support if you have a strong relationship. Invest in Self : This is the right time to invest in your passion. You can t...