Sales & Marketing Team

C Communication is Key in any Relationship. A sale is a transaction between to individual resulting in transferring a product or services from one individual to another. Communication is the Key in any sales transaction. Each time you communicate with a customer you are getting more information from customer and customer is getting information in making is decision to purchase a service or product. In communication, there are three sides 1. What we intend to communicate with the customer , we might have communicated some facts in our way. 2. The customer will receive the communication the way he intends to. That is the customer version of the communication. 3. Facts are the third version of any communication. There will be certain facts for any communication which can be the same or different from the customer and the salesperson. It will be always better to reconfirm from a customer , what we have communicated and received are the same . There must not be any different ...

Sales Training Sales Team must be the most vibrant team in any organization. Customer is dynamic, all customers are unique. Their behaviour is unpredictable.  All the customers you interact is human beings and the sales team will have to deal with unpredictable behaviour from your customers. The customer always have needs and wants. Need is their requirement. What is the solution they are looking currently? Wants are their wishlist.  Wishlist will be always very long and any sales team will be difficult to satisfy the customers wants The sales team always assume in the first few meeting that these are the need of the customer. Sales team assumes based on their previous customer experience. This is where the training comes into the picture. Training is always refreshing the assumptions and adding a process for coming into a logical conclusion. Any training will have to first undo the current experience and arrive at a new process which will help them to effectively un...

You need to keep the following customers based on the 4 R Repeat Related Reference Rewarding Repeat: Your customer must have the potential for repeat business. The same customer must have an opportunity to give additional business for the same line of business Related: Your customer is potential enough to give any additional business to your other vertical or any other accessories Reference: Your customer must refer your product or services to his friends. He can be a referral point Rewarding: Customers must give profit to you. It must be a rewarding customer If your customer is not falling in any of the above it is not worth holding those customers. Otherwise, you should convert them to any of the above parameters

Normally a Salesperson age good at communicating internally and externally customers.  They have a tendency to speak more or are good storytellers. Because they need to convince their customers. For any internal communication, there is only one language, normally all salesperson is tagged with a target and deadlines. So the main things in any sales language is 1. Numbers 2. Dates 3. People All salespersons have to be clear on the above 3 things in any of their commitments. Numbers: It has to be a specific numerical value. Like 23 Lakh or 500 nos. There is always a tendency to give vague numbers like I will do my best this month, I will do better than last year, etc. Here there is no ownership of the commitments and he is not confident about his commitments. Dates: Any commitment has to have a specific deadline. It has to be associated with a specific date. Examples like I will do my target next week, it has to be specific like I will do on next Friday which is so an...

Problems are blocks which occur in your way forward. These will make you slow or stop you in reaching your expected result. Problems are also surprised which is not planned. Normally we all have a habit of avoiding problems and finding the fault in the external environment for your problem. it is like I was doing everything right and this problem has come because of others, market conditions, natural cause, etc. All are very expert in avoiding or finding fault with others. If you start finding fault in others or avoid your problems, it will be difficult to reach your solution in the expected time. We have control only on one person, that is yourself. So, it is very difficult to change others, but it is always easy to change for yourself. So, if you find that the problem is within you then the solution will be within. If you start searching for a solution for your problems you will get stuck, when you point one figure against others there are four fingers pointing towar...

Myth is truth for few, and fact is truth for all. We have heard words like market slowdown, rescission, manpower reduction, etc., this is all not good for the economy. Market slow down is for only a few companies who has not done good, these companies’ basics are not in the right direction and sooner or later they need to correct otherwise it will affect them badly. If the basics are correct those companies need not worry about the slowdown, this is a negative hype created by people who are not doing well and whoever wants to postpone their decisions. Business will be as usual; customer needs will be there, and the only thing is customers will buy as per their requirements. The main concern in these periods is most of companies reduce their prices so that they will not lose their business to others. One main thing is customers don’t buy any product or services based on only price, they look at the quality, after-sales support and ease of doing business with that company also....

Dos 1.        Intimacy to Customer     - You need to be inmate with customer so that he always explains his requirements and his bottlenecks in releasing the order. You must have a good relationship with the customer so that he can discuss openly about his requirements and pain areas.   Closer you are with customers you will learn more about his buying pattern and timeline for purchase. 2.        Proximity to Customer - Always respond to customers fast and be reachable whenever he wants. If you are close to the customer, he might give other requirements that can help you to get more clarity in positioning your product or services. 3.        Committed to customer - Always give a solution to so that it will be useful to him and if he is happy there is a high chance of getting repeat order and reference from him Don’t 1.        Pro...

Sales and Marketing team is the face of any company which interacts mostly with internal and external customers, they are the face of any company. All other divisions like Finance, HR, Production, and Admin support the face of the company to achieve its goals. Marketing comes first before sales and they attract the target customers and make awareness of the company products and services to the market. They have various ways to attract customers and the unique features to its potential customers. They need to understand the market trend and the product or services the company makes. The sales team comes after the marketing has done their work in attracting potential customers. It is their skill which will help convert potential customers to the actual end users of the company. They also come back with failures and new requirements from the potential customers which will go back to other division to process and make necessary changes in the company’s approach or mod...