Sales Language

Normally a Salesperson age good at communicating internally and externally customers.  They have a tendency to speak more or are good storytellers. Because they need to convince their customers.

For any internal communication, there is only one language, normally all salesperson is tagged with a target and deadlines. So the main things in any sales language is

1. Numbers
2. Dates
3. People

All salespersons have to be clear on the above 3 things in any of their commitments.

Numbers: It has to be a specific numerical value. Like 23 Lakh or 500 nos. There is always a tendency to give vague numbers like I will do my best this month, I will do better than last year, etc. Here there is no ownership of the commitments and he is not confident about his commitments.

Dates: Any commitment has to have a specific deadline. It has to be associated with a specific date. Examples like I will do my target next week, it has to be specific like I will do on next Friday which is so and so date. Or will close the order on 13th this month. This shows that clarity in his commitments.

People: This is also very important. He must be specific on whom he is going to meet, like his client's name or channel partner name.  This will give more confidence to the other side who is on the receiving end. For Example, when a salesperson gives a month commitment he must be specific on which partner or customer who has given the revenue or orders to be placed.