4 R for your customer

You need to keep the following customers based on the 4 R

Repeat
Related
Reference
Rewarding


Repeat: Your customer must have the potential for repeat business. The same customer must have an opportunity to give additional business for the same line of business

Related: Your customer is potential enough to give any additional business to your other vertical or any other accessories

Reference: Your customer must refer your product or services to his friends. He can be a referral point

Rewarding: Customers must give profit to you. It must be a rewarding customer

If your customer is not falling in any of the above it is not worth holding those customers. Otherwise, you should convert them to any of the above parameters

Comments

  1. Yogesh.MNovember 30, 2019 at 9:04 AM

    Sir Informative and useful for beginners like me. Thank you for sharing your thoughts.

    ReplyDelete

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