Sales & Marketing Team

  Cloud Kitchen is take away counters which will serve customers online and pickup options. They will not have any dine-in area so that its focus will be only on take away. It will be a central place which will have a single license for food production and few outlets will be there to serve the customer only on take away, this will be suitable for online sales. In the restaurant business, the failure rate is very high and it is mainly due to the location and managing the cost and revenue. Through the cloud kitchen concept both the issues are taken care of. The earlier concept was only dined in and later added the take away along with dine-in. With the new concept, the location and cost of maintaining the ambience will not be there. Major key features for Cloud Kitchen  1. Packaging of the product : Customer interaction is only in the online platform and when he receives the product he must be delighted other than the taste. 2. Online review and marketing: Marketing the dish ...

  The hospitality segment is all about service and how to ensure that your guest or customer gets the best comfort. This is a very difficult task because different people have different tastes and views about the service. In hospitality, there are mainly lodging, food, event planning, and entertainment. Currently, there are restrictions on lodging , events, and entertainments, we will discuss mainly on the food that too for restaurants. In restaurants we there are dine-in , takeaway, and kitchen management.   We will cover mainly dine-in and the takeaway part which is having front end interaction with customers. During the pandamic all segments was trying different options to bring back business. Online and promotion through social media was one which gave some results. It was like having affairs with digital media , now time has come to get married because that is the way forward along with traditional way . In traditional way the ambience , customer service and direct i...

  The vision of Digital India is to transform India into a digitally empowered society and empower every citizen with relevant knowledge. Major Initiative from Government is  1. GeM - Government e Portal 2. UMANG - App for various government services 3. RAIS - Global Summit on Artificial Intalengance (AI) in Oct 4. Digi Locker 5.  Aargya Setu App GeM - Earlier government procurement was done through the DGSND rate contract which was done every year and transparency was not there. Now the Government has introduced an online portal similar to other consumer portal like Amazon or Flipkart for government procurements . All vendors can register in that portal and as per the specification government will call for online tender where they will get the lowest price and from authorized vendors by the manufacturer. This process has reduced corruption and brought more transparency to the system UMANG - For any Government services we need to physically go to the department and give...

  Digital India campaign was launched by the government 5 years before, now that is the need of the decade. When this initiative was launched it was majorly a transformation from the traditional payment by cash to an electronic way of payment and making the majority of the government-related payment and transaction through an electronic method,  not only payment even other services by the government like citizen taxes, certificates, etc. Now after the pandemic, the vision of government is moving closer to reality. Now the economy is moving to a cashless mode of payment in the majority of their daily transactions. Government initiative for cashless or paperless was Rupay and Unified Payment Interface( UPI ). Both were an ingenious and simple payment mode for the common man. The main requirement for a cashless economy is broadband connectivity and smartphone reach to all parts of India. This initiative has made the economy more transparent and less corrupt .  This will r...

  In most of the companies, we have a large set of customers where revenue is generated. If you noticed out of the total customers 80% of the revenue or profit comes from 15-20 % of the Customers. Acquiring a customer is not easy but getting good revenue and profit from that customer is more important. Most of the companies sales team want to hold all the customers and also want to add new customers. If you do the analysis of the total customer and identify the key accounts which contribute to your profit, you need to focus more on to these set of 15-20% of customers. The top 20 % of customers have to be given priority in their service and also their requirement s.  Also, ensure to trim your customer base by removing the bottom 20% of customers who are not performing or not giving any profit to the company. This activity has to be done yearly or half-yearly based on the nature of the business cycle. This will force the sales team to focus on the balance customers. Once the bot...

  Consistency will create trust in the distribution channel and this helps in improving the channel. The distribution channel mainly works on trust and the relationship between channel partners. Channel partners want to do business with trusted vendors only, mainly they want a reliable company so that in long term they need not worry about any support. Consistency cannot be achieved easily, it has to be implemented strictly into any company until it has become a habit. Mainly the 5 C  1. Consistent Policy: Company policy has to be for the long term, So that channel need not check what is the current practice company is following. Even if any change is bringing in this has to be informed in advance and take the confidence of all stakeholders 2. Consistent Price: Price plays a major role in channel. Pricing strategy also has to be constant for a minimum of a quarter or half-year unless it is a fluctuating commodity. This will help the channel to communicate with their end custom...

  Distribution is a channel for a company to reach its customers.  A manufacturer or service provider cannot reach out to all its customers directly earlier so they go for different types of distributors. This was due to geographical constrain, market credit, and implementation process at the customer end. Due to internet penetration in India, all product information and product comparisons are accessible to all. Traditional distributors were doing this as a service to the customers earlier. Now only market credit and installation are the value add given by distributors for most of the products. Emerging of e-commerce has reduced the importance of the majority of consumer product distributors, technology is bringing closer for the end customer and manufacturer or service providers. This trend will continue to increase and customer will have all options available. This is when we need to move from just distribution to a value-added distribution.  Whenever there is change i...

I normally don't take much stress at work and at home. Have yoga at least 5 days a week during the lockdown. We were checking our weight every 10 days starting from day one of lockdown. Thanks to maida and different varieties of food in my family all had a weight increase of at least 1 or 2 Kg in this period. I was an exception with constant weight during this entire lockdown Unlocking 1.0 we have started getting into various issues. I was having a fight with the Resident Welfare Association (RWA) in our Social media group regarding visitor entry.  I was putting pressure on RWA on this issue on a  daily basis, I was getting too much involved adding more stress to self and others. I was enjoying that but didn't know that this was a stress for me as well as for others. Last weight check of family members my weight has reduced 1 kg. I then realized that I didn't do yoga regularly these days. I used to call my parents every morning in this lockdown days so that ...

Pandemic has changed all our plans for FY 20-21. Most of the companies have made the plan and need to revisit the initial plan. Each segment has affected differently and few got advantage also.  Mostly essential goods are not affected much. One thing was clear - 60 days lockdown. So most business has come to halt for 60 days.  The simple calculation is 2/12 is not able to recover, ie, 16.66% straight loss. One is to cover up the loss by doing extra or reduce the cost. Putting extra effort is the need of the hour, but not sure how the market will react. Some indication is that it will take 3 months to start the market, which means it is a 25% straight loss. So if you are in a segment with an operating margin of less than 25% it will be difficult to manage this year in comparison to the previous year. 1. Increasing margin : Need to look for products with margin above 25% to survive this year.  2. Cost reduction: Plan to reduce cost...

All had a break of more than 40 days from the routine work, it is better to start from scratch. Expect that it is a new beginning in all ways of work. Now all had a break and are in different situations in their business.  Some had issues during the lockdown and others had a break to rethink how to restart the business. Fear: All are having a fear of health and getting back to normal in business. Always believe in yourself and understand that there will be an opportunity in every challenging situation. How fast we come in terms with reality and understand the opportunity and move in the direction to achieve our long term goals. We need to convert hopelessness to the faith in moving ahead in a positive way. Educating people: Whenever there is a new beginning we need to educate people about the opportunity and make them used to make the change in their routine work. Educating can be in terms of technology, customer behavior in new situations, how to find the right opportu...

Now onwards we will have 2 new era, one is before COVID and posts COVID.  Both will be entirely different in terms of our interaction with life. There will be some changes which we were not used doing before COVID. 1. Social Distancing: This is for the safety of self and for the society where you exist. This will be new hygiene. This will be a rule in most of the places so that you cannot avoid it. This is mainly distancing yourself in a social gathering. 2. Home Office: Everyone will have a new office that will operate from Home. That is mainly through your laptop or Mobile, but working from home. Only when there is a necessary there will be a direct meeting 3. Technology: A lot of new technology has to be learned and used as a new normal. All should learn to use it and also educate others to use then only it will be a new normal. 4. Reactive: Since this new pandemic no one is having a proper plan on how to handle. All are doing their own theory and fighting it. ...

Everyone in the world is trying to keep healthy due to the pandemic situation now. Even a small cold or cough is taken seriously and wants to get healthy as fast as possible. This has become the first priority for every human being. This was not the priority 3-4 months back, there were different priorities for different people. Now at this time, everyone has changed their priority to health. This was our purpose of life to live a healthy life, but we went behind different ways of living and deviated our basic existence.  If you look at nature around, we can learn the basics of life. 1 Fresh Air: Basic thing that is required for any human being is unpolluted air. Now nature has forced the world to go for lockdown and get fresh air. This will help us to have our clean and fresh air. 2. Homely food: Homely food is best for any person for a healthy life. We were having our priority in life and due to our way of life, most of us have changed the food habits. During...

We are going through a tough and unpredictable pandemic lockdown which is a situation to be handled by each and everyone within their capacity. Since there is no previous experience in handling these situations we need to take a 4 step approach. 1. Reactive: Any unplanned situation we can only be reactive to it as and when it comes. Since day by day things are changing we will not have proper plan how to deal with it . We need to have patience and then reach to situation or even just before it approaches . 2. Connect: Connect with all the people around you, within your team, other industry colleagues, family and known friends, people whom you can trust so that you will get more information about what is happening around. Connect with genuine people and websites so that you get the right pieces of information. 3. Transparency: During this difficult and unpredictable time it will always better to be more transparent. Transparency will also help to collaborate and get...

Sales Target is setting your goal for a specific period which will generate revenue or any other specific purpose. Key parameters to be considered in Target settings are Achievable Ambitious Realistic Measurable Achievable: Any target has to be achievable otherwise the interest in achieving targets will be lost. After a certain period of time if we find that target is beyond your reach then nobody aim in reaching the target. Ambitious: Ambitious targets will make the team stretch and do extra effort to achieve targets. Achievable targets will make the team work less than the previous period Realistic: Any target has to be based on the market potential and available market study. The target cannot be based on some value but it has to be realistic that can be achieved Measurable: Any target has to be measurable in the stipulated time. Any target which is not measurable will have different versions of achievement. People will use it based on their con...